THE NEW BRAND AMBASSADOR OF OPIFICIO FRED!
Today we present the new Brand Ambassador of Opificio Fred: Elena Romanelli. It was March 1st when we opened the contest to select the Brand Ambassador. We were looking for a figure who would become the spokesperson for the brand and the philosophy of Opificio Fred. Thanks to word of mouth on social media, more than 200 applications arrived that Federico examined personally.
Barmen, representatives, bartenders, employees: hundreds of boys and girls who dreamed of becoming part of our world showed up and this made us extremely happy!
There were talks and interviews but at Vinitaly the spark was struck. Elena Romanelli's charisma overwhelmed Federico, so much so that he decided to make her the spokesperson for the brand.
Elena does not come from the world of mixology, but from that of travel and public relations. She is a sunny, energetic, extroverted girl, passionate about the sector, who decided to turn her life upside down to become the brand Ambassador and Account Manager of Opificio Fred. Elena is a tireless traveler, lover of music, the world and beauty. Travel agent first, travel designer, blogger and PR now.
With a crazy passion for Gin and an unconditional love for GIN43. The new Ambassador will be on constant tour, between trips, tastings, presentations and masterclasses. A new commercial figure who will act as an intermediary between marketing and distribution. The goal is obviously to develop the business, increase brand awareness and bring high the image of Opificio Fred.
We are sure that this new adventure will be a stimulating journey but also a challenge that Elena will be able to manage at best, with the support of Federico and the public that will be involved and enthusiastic, because her energy is contagious! Good work to the new Brand Ambassador of Opificio Fred! Cheers